''Behind''
take off the stick
take off the stick
University non profit ''campaign sketch'' based on the idea that colognes mostly act on the skin, not the clothes, so why don't we remove them while they´re still part of our ad? Making that fact 100% visible. When you remove the stick, a scented texture appears with the smell of the perfume.
+ Given that the product it's called he/she. We did both genres. Using the celebrities Nicole Scherzinger and Channing Tatum. We focused on the neck.
